Monday, 23 February 2009

Advent of rock music

There is no doubt that Jazz legends like Frank Sinatra and Tommy Dorsey, paved the way on the popular music chart for the growing legion of rockers ( Elvis Presley, Chuck Berry ) in the early 1950’s . The music industry at that time was aesthetically committed to the big band crooner style of popular music, because of the oligopolistic control they had on the production, distribution and marketing of the music. Nonetheless, these legions of rockers' associated culture and their aesthetic help develop the political and social events in the 1950's as their music had a direct approach to younger audience. The introduction of transistors and development of the Top Forty radio jukebox guaranteed a variety of music was exposed to the audience, and also the global exposure of the legion of rockers in the mid 1950's in which rock was forged due to their individual creativeness.